In my opinion in art we have a responsibility, the responsibility to make visible what is invisible, the responsibility to record what should not be forgotten, the responsibility to speak up for those who cannot, the responsibility to create awareness.
As humanity faces demanding issues such as a changing climate, environmental challenges and social injustice, in art we have the responsibility to shed light on these issues and inspire action.

Studio Hovinga — founded by Johannes-Harm Hovinga,

rooted in art and curiosity.

About

Studio Hovinga is more than art, it aims to blur boundaries, to invite to taste the world differently: not as consumers, but as participants in a system of perpetual transformation.

The inspiration, a belief that every ingredient if it’s food or information carries the memory of its soil, its wind, its precise geography. 
It’s the dialogue with the language of perception itself, light, reflection, temporality, tools that awaken our awareness of how we see, feel, and inhabit the planet.

Together, these influences create something new: a sensorial ecosystem, where art, food, landscaping, ecology and climate consciousness merge.

Based in Amsterdam, sprouted in Drenthe the Netherlands. Studio Hovinga is not simply a fixed location on a map. It is a nomadic studio, guided by collaborations and encounters. This movement, this unanchored freedom shaping its identity, a studio not fixed to geography, but to curiosity. Cross pollinations, where art, ecology, food and community interweave, to explore, to question, to provoke, to inspire, to disturb, and to connect in the search for new answers.

It’s the blend in a one man company with so many inspiring people around in all kind of ways with everyone specialised in there own discipline, I couldn’t do it without all of you. 
Connecting the dots as parts of one larger conversation, it are these cross pollinations in life that drive me forward.

Since childhood, I have been fascinated by how landscapes tell stories. They hold memory; they reveal both beauty and struggle. One of the earliest and most formative experiences of my life was growing up near Robert Smithson’s Broken Circle – Spiral Hill in Emmen. As a child this land art work was a playground, spiral hill was the castle hill to conquer. Later when growing older the work learned me to look with different eyes to the landscapes surrounding us, and how art can shape and reveal our relationship with the land. The Dutch landscape is a human-made one, a patchwork of control and cultivation a landscape where nature and human intervention are locked in an ongoing negotiation. 

Through my work, I try to expose this tension to restore a sense of connection, humility, and care for the living world we too often take for granted.

For me, art, landscaping, and food are inseparable. They are all ways of engaging with the world, of transforming the everyday into something meaningful. Art, especially, has the power to make the invisible visible, to record what should not be forgotten, to speak up for those who cannot, and to build awareness for the challenges we face, from climate change and biodiversity loss to social and human rights issues.

Studio Hovinga exists to explore these intersections, where beauty meets responsibility, where wildness meets design, where flavours rediscover their origins, and where imperfection becomes part of the story rather than something to hide. In my world, a crooked line can be truer than a perfect circle, and a small gesture can speak louder than a grand statement.

I have no interest in perfection. The world itself is imperfect, and that is its grace. What I strive for instead is honesty, to create ideas, images, and spaces that help us see differently and feel more deeply, that reconnect us with what truly matters as humanity faces demanding issues such as a changing climate, environmental challenges and social injustice

In the end, Studio Hovinga is not only a creative practice, it is about cultivating awareness and belonging, when we pay attention, everything speaks.